Niklas Bretschneider
Growth & Strategy
Berkeley Haas MBA
Ex-McKinsey
About
Hi there, my name is Niklas!
I am part of the Corporate Strategy team at Adobe, working with our executives and M&A group to ensure that the company stays on its fast growth trajectory. Before joining the team, I pursued my MBA at Berkeley Haas with a focus on tech and entrepreneurship.
Starting my career, I worked with leading consumer brands on accelerating top-line growth and developing digital strategies at McKinsey.
Outside of work, you can find me watching soccer and basketball, eating tacos, listening to podcasts, or going for a run in Central Park.
Feel free to connect with me for job opportunities, side projects, or a chat about anything else!
Projects
Founded CyberSights, a startup providing smart meeting briefings for account executives, and scaled it to 500 monthly active users
Founded InspireBot, an add-in for consultants to find icons and build slides faster using AI
Reviewed the growth and success factors of Robinhood (2022) and TikTok (2021)
Coded a deep learning-based image classifier built with PyTorch, then converted it into a command line application
Published thesis on Revenue Sharing in European Football in scientific journal JUMS
Created set of instagram filters using SparkAR for students at UC Berkeley (filters here)
Background
Technology investing experience from internships as early-stage investor at Picus Capital and growth investor at Global Founders Capital
3+ years of management consulting experience at McKinsey & Company across Europe and Asia
Further experience in investment banking (J.P. Morgan) and digital business building (Rocket Internet)
MBA from Berkeley Haas, B.Sc. in international business from WHU, and nanodegrees in product management and python programming