Niklas Bretschneider

Growth & Strategy
Berkeley Haas MBA


Hi there, my name is Niklas!

I am part of the Corporate Strategy team at Adobe, working with our executives and M&A group to ensure that the company stays on its fast growth trajectory. Before joining the team, I pursued my MBA at Berkeley Haas with a focus on tech and entrepreneurship.

Starting my career, I worked with leading consumer brands on accelerating top-line growth and developing digital strategies at McKinsey.

Outside of work, you can find me watching soccer and basketball, eating tacos, listening to podcasts, or going for a run in Central Park.

Feel free to connect with me for job opportunities, side projects, or a chat about anything else!


  • Founded CyberSights, a startup providing smart meeting briefings for account executives, and scaled it to 500 monthly active users

  • Founded InspireBot, an add-in for consultants to find icons and build slides faster using AI

  • Reviewed the growth and success factors of Robinhood (2022) and TikTok (2021)

  • Coded a deep learning-based image classifier built with PyTorch, then converted it into a command line application

  • Published thesis on Revenue Sharing in European Football in scientific journal JUMS

  • Created set of instagram filters using SparkAR for students at UC Berkeley (filters here)